For Nigerians abroad

Launch & run a profitable shortlet in Lagos, from anywhere in the world.

I help Nigerians in the US, UK, Canada and beyond choose the right location, understand the real numbers, set up properly, and build the systems to run their shortlet remotely.

Message me “LAUNCH” → See what's included

Already running a shortlet that isn't making money? I'll help you fix it →

Since 2019Running shortlets in Lagos
Lekki Phase 1Where my apartments operate
100% remoteRun entirely from the US
Yinka Okunlade
Sound familiar?

You want to start a shortlet back home, but you're not sure where to begin.

Most people abroad have the same four questions, and getting them wrong is expensive.

01

Where should I invest, and in which apartment?

02

How much will it really cost to set up?

03

Will it actually make money, and when do I get it back?

04

How do I run it properly from abroad?

The reality check

A beautiful apartment doesn't automatically make a profitable shortlet.

Here's one example: a premium one-bedroom in Lekki Phase 1, rented, not owned.

Total upfront cash (setup, rent, fees, service charge)₦32.7M
Revenue at ₦100,000 × 20 nights a month₦2.0M / month
What you keep after rent and running costs₦807k / month
Time to recover non-refundable costs≈ 27 months

On a two-year lease, this deal doesn't pay for itself before the lease ends. It looks great on Instagram and still loses money. That's exactly what we work out together, before you sign.

Illustrative example based on market prices and my own setup costs. Your numbers will depend on your unit, location and pricing.

A shortlet apartment in Lekki Phase 1 operated by Yinka Okunlade
Work with me

Two ways I can help

Founding clients

Shortlet Launch Package

For Nigerians abroad planning a shortlet in Lagos.

  • ✓
    Strategy sessionYour budget, goals, and whether to buy or rent.
  • ✓
    Apartment & lease reviewA second pair of eyes on the units or leases you're considering, before you commit.
  • ✓
    Your own financial modelWhat it will cost, what it can earn, and how long it takes to get your money back.
  • ✓
    Setup planFurnishing, power, a full checklist and your launch timeline.
  • ✓
    Remote operations systemStaff roles, daily reports, bookings and expense tracking, so you always know what's happening.
  • ✓
    Pricing & launch planTo get your first bookings.
  • ✓
    30 days of WhatsApp supportAs you get started.

Taking 3 founding clients this month.

Message me “LAUNCH” →

Shortlet Profit Turnaround

For owners already running a shortlet that isn't making the money it should.

  • ✓
    Profit ReviewStep one: your pricing, occupancy and costs, with your top 5 fixes.
  • ✓
    Pricing resetA new rate card with length-of-stay discounts, based on similar units nearby.
  • ✓
    Cost reviewDiesel, staff, cleaning and supplies: cut what's eating your margin.
  • ✓
    Remote operations setupDaily reports, booking and expense tracking, and clear staff roles, so you can see everything from abroad.
  • ✓
    Occupancy planWhere and how to get more bookings.
  • ✓
    30 days of WhatsApp supportWhile the changes take effect.

Not sure yet? Start with the Profit Review on its own. If you continue, it counts toward the full Turnaround.

Message me “PROFIT” →
How it works

Simple, clear and built around you

1

Send me a WhatsApp

Tap a button and send “LAUNCH” or “PROFIT” on WhatsApp. I'll ask a few quick questions about where you are.

2

Strategy call

We talk through your goals, budget and options, and confirm the package is the right fit.

3

Plan, set up, launch

You get your numbers, your setup plan and your operating system, with my support as you launch.

Yinka Okunlade
About Yinka

I've been where you are: building in Lagos from abroad.

I'm Yinka Okunlade. Since 2019, I've run shortlet apartments in different parts of Lagos, including Victoria Island, all from the United States. Today my apartments are in Lekki Phase 1. I've handled the occupancy swings, pricing decisions, staffing, power costs, renovations, and the systems it takes to keep everything running from thousands of miles away.

I hold an MBA from Texas A&M and spent years building systems and processes in the corporate world before going full-time on my own businesses. That's the approach I bring to every shortlet: clear numbers and clear systems, not guesswork.

Why I once walked away from an apartmentThe rent was ₦7M a year, setup would have been about ₦15M because the old building needed its own power, and it could only charge ₦120k–₦150k a night. The setup would never have come back within the lease. Knowing when not to invest is part of investing well.
Work with me →
My own apartments

Set up and run in Lagos, all from the US.

A few of the shortlets I run today. Every one is managed remotely, with the same systems I'll set you up with.

Living room and arched kitchen entrance, a Lagos shortlet run by Yinka Okunlade Living room with lit shelving, a Lagos shortlet run by Yinka Okunlade Bedroom with upholstered headboard wall, a Lagos shortlet run by Yinka Okunlade Bedroom with feature lighting, a Lagos shortlet run by Yinka Okunlade Lounge with marble feature wall, a Lagos shortlet run by Yinka Okunlade Studio lounge and bedroom, a Lagos shortlet run by Yinka Okunlade
I want one like this →
Free resources

Not ready yet? Start with my free guides.

Practical, honest guides from running shortlets in Lagos since 2019.

The Shortlet Starter Guide cover

The Shortlet Starter Guide

The decisions to get right before you sign a lease: your guest, your area, your numbers, your pricing, and running it from abroad.

Download free (PDF) ↓
What It Really Costs to Start a Shortlet in Lekki Phase 1 cover

What It Really Costs to Start a Shortlet in Lekki Phase 1

Real setup costs, monthly profit at 10, 15 and 20 booked nights, and how long it takes to get your money back.

Download free (PDF) ↓
Questions

Frequently asked

Do I need to already own a property in Lagos?

No. I work with people who already own a property and people planning to rent one. Whether to buy or rent is one of the first things we work through together, because it changes the numbers completely.

I already run a shortlet. Can you help?

Yes. The Shortlet Profit Turnaround is for owners whose shortlet isn't making the money it should. We start with a Profit Review of your pricing, occupancy and costs, then fix what's holding it back and set up the systems to run it properly, including from abroad.

Is this only for Lekki Phase 1?

No. I work with clients anywhere in Lagos. My apartments today are in Lekki Phase 1, and I've also run apartments in Victoria Island and other parts of Lagos, so I know how demand, guest types, rates and costs differ from area to area. Wherever you're considering, we look at the real demand, realistic rates and true costs before you commit.

Will you manage my apartment for me?

No, day-to-day management isn't part of these packages. They set you up to run your shortlet yourself from abroad, with the right team, systems and daily reports in place, the same way I run mine from the US.

How much does it cost?

Send me a message and I'll ask a few questions about your situation first, then share the investment and what's included. I'm currently taking a few clients this month.

Can you guarantee my shortlet will be profitable?

No one honest can guarantee that. What I can do is help you see the real numbers before you invest, avoid the expensive mistakes I've seen, and set you up with the systems that give you the best chance of success.

Ready to start?

Let's look at your numbers before you spend a naira.

Send me a WhatsApp message and tell me where you are. I'll take it from there.

Message me “LAUNCH” → Message me “PROFIT”

Not ready yet? Download my free guides →